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Carol Anstey
MP for Long Range Mountains
“Rogue has been a guiding light for our office and our communication strategies. With Rogue’s help, we can effectively see what constituents are connecting with on media platforms, what really matters to them, and how we can engage and communicate efficiently.”
Kerry Diotte
MP for Edmonton Griesbach
“Rogue’s experienced advice, strategic planning, and effective AI practices can be especially valuable for individuals looking to connect with their communities in an efficient and positive manner.”
Kelly DeRidder
MP for Kitchener Centre
"Rogue's approach combines skilled strategy with practical technology, which helps us communicate more effectively and reduce the behind the-scenes administrative burden."
WHAT IS THE
ROGUE ADVANTAGE
Rogue Advantage gives your campaign the digital edge to win without bloated costs.
Unlike traditional agencies, we’re political strategists that specialize in digital marketing, not the other way around. Paired with AI-driven digital solutions, we give you the advantage by:
Winning with your Voters
Targeted ads within your riding, so your message reaches your neighbours.
Boost Your Ground Game
Digital AI-driven solutions to ID support and funnel donations and volunteers.
Stay Ahead of the Game
Proactive monitoring of political trends, voter sentiment, and your opponents’ strategies.
Shaping the Narrative
Control the conversation and counter opposition messaging in real-time.
Why Choose Rogue?
We are more than just a digital agency - we are a campaign war room. Win elections with data-driven digital strategy
Unmatched Expertise
Digital strategy experience from Harvard & MIT
Campaign Consulting
40+ years of federal and provincial campaign management expertise.
Hermes System
Automated DMs for surveys, voter ID, donations, and volunteer recruitment.
Artemis TM
Patented AI-driven voter ID solution
World-Class Analytics
Data-driven decision-making for maximum impact
Responsive Websites
Fast, mobile-first websites designed to engage supporters and turn visits into action.
Opposition Tracking
Identify & counter attacks in real-time
24/7 Crisis Response
Monitor, react, and control narratives before they escalate.
HOW WE USE
TARGETED ADVERTISING
Rogue Advantage turns targeted advertising into a strategic edge for modern campaigns.
We combine audience level data with rapid creative testing to reach the right voters, at the right moment, with the right message. This keeps your spend focused on persuadable voters instead of wasting impressions.
Reach the Right Voters
We build precise voter segments within your riding, so certain campaign messaging reaches certain people, rather than broadcasting to everyone.
Real-Time Optimization
Live dashboards show what's working now, letting us shift budget instantly toward the ads that move voters.
WHAT IS THE
HERMES SYSTEM
Hermes is our automated outreach engine for modern political campaigns.
When someone engages with your social media content, Hermes reaches out to them within minutes. It collects vital information from them for your campaign, saving you time and volunteer power.
Turn Interest into Intel
Hermes identifies whether people engaging with your social media live in your riding, support your campaign, and more! Then it organizes the results into a structured list.
Conversation Funnels
Supporters receive tailored replies, outreach, and calls-to-action to help funnel volunteer recruitment, donations, and lawn signs right to your team’s fingertips.
WHAT IS
ARTEMIS TM
Artemis is an advanced AI analytics system that turns public intelligence into structured voter ID, helping your campaign see who's with you and who still needs persuading. Artemis collects the data, you own the data.
Digital Door-Knocker
Artemis scans online conversation within your riding to ID support levels and their political concerns. All of which gets uploaded into a digestible document for your data entry team.
Modernize Your Campaign
Voters may ignore a knock at the door but they engage on social media every day. Artemis transforms that engagement into voter ID that strengthens and modernizes your campaign in today’s online world.
What We Offer
Election Cycle
Strategy Services & Digital Solutions
• Campaign management consulting
• Political communications & policy consulting
• AI-driven voter ID to supplement the ground game
• World-class donation and event sign-up platform
Social Listening
• AI-Powered Public Intelligence Reports
• Track Opposition Communications to Counter in Real-Time
• Data-Driven Insights to Refine Campaign Strategy
Digital Marketing Strategy & Execution
• Political ads on Facebook, Instagram, Google, and more
• Precision targeting within the riding boundary
• Ensure that specific demographics see specific messaging
• Real-time ad adjustments to optimize voter engagement
Between-Election Services
Tailored compliance for elected officials, EDAs, and candidates
Social Media Growth & Strategy
• Expand your audience & influence with targeted ads
• Competitor monitoring & strategic content planning
• Public intelligence reports to ensure your hitting the mark
• Hermes system to keep constituents engaged
Website Development & Security
• Custom-built websites sites optimized for engagement
• SEO-friendly design to rank higher on Google
• World-class donation & event sign-up platform
• Easy to use newsletter to keep constituents up to date
Social Listening
• Track long term patterns of voter sentiment
• AI-powered insights on your competition
• Comms strategy based on public sentiment
• Data-driven analytics on your performance
MEET OUR TEAM
At Rogue Management
Wade MacCallum
Private industry executive with 20 years experience managing marketing campaigns.
Andy Smith
Political Strategy Partner at Rogue with 40+ years experience in Conservative federal and provincial campaigns.
Penny Thande
Digital Advertising & Client Success Manager with 9+ years experience in Meta campaigns and client training.
Steven Ford
Political strategist and federal campaign manager with experience on Parliament Hill and in AI & Digital Innovation policy.
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